Your email marketing would be 10x more valuable if it was organized and spoke directly to the needs of your email subscribers but you already know that. You want to optimize how you use your email list, but learning how to master tags and segmentation (so much tech!) has you feeling stuck.
In this session, email marketing strategist and copywriter Allea Grummert will tee-up three basic yet super powerful ways you can use tags to segment email subscribers. By learning the conversion-focused strategies she uses with her food blogging clients, you'll be able to boost clickthrough rates, pitch high-converting, targeted offers, and keep subscribers happy and opening your emails for years to come.
In this presentation, we will explore: + The value of personalizing your email automations based on segments and how this important strategy impacts your overall list health. + How you can optimize your welcome sequence and follow-up automations to send specific, targeted offers to your list. + Simple ways to incorporate tags to help you better understand your subscribers. + Strategies to increase click through rates, boost conversions and reduce unsubscribes.